- There are billions of search queries entered into Google’s search box every day and over one hundred billion every month.
- Google has over 60 trillion pages indexed and is well over 100,000,000 gigabytes.
- Google has spent over one million computer hours building the index so far.
I don’t know about you, but I definitely can’t count that high!
Each website listed is part of Google’s index, which is like a giant reference book. It organizes all the content on the web and through the use of algorithms and “signals”, it is able to determine what webpages to serve up based on a user’s search query. These signals are like clues and there are currently over 200 signals that Google uses to figure out what webpages to serve up. Here are just a few signals:
- Page URL and Title
- Freshness of the website
- Number of websites linking to it and their authority
- Quality of web page content
When you look at a page of search results, do you know which one has the top ranking?
There are two ways a website can rank on a page:
- Organic results are the web pages that most closely match the user’s search query based on relevance.
- Paid results are advertisements that show up when a user’s keywords match the keywords in an ad.
There can be a top ranking for a paid result as well as a top ranking for an organic search result on the same search results page. The important thing to remember is that no matter whether it’s a paid search result or an organic result, the top results are the ones that are most relevant to what the web user is looking for.
How can I help my website rank well?
While there are many factors that influence page ranking, here are some relatively simple methods you can employ to help your website rank better.
- The website should be easy to navigate with an easy to understand hierarchy that avoids making the visitor click too many links to find what they are looking for.
- Each webpage should be designed to be information rich, useful and relevant to what users are looking for.
- The pages should be written in the natural language of the user and not written for search engines. In other words, keywords and variations of them, should be sprinkled throughout a webpage in a way that makes sense; not crammed into every sentence.
- Have an accurate title tag and meta description for each webpage.
- Communicate what makes your website unique and stand out from its competitors.
Having a blog on your website, guest blogging and obtaining relevant backlinks are additional ways to help improve search ranking but they need to be done on a continual basis to have an effect.
Resist the urge to engage in any tricks or believe anyone who promises they can get you “number one ranking on Google.” These are nothing more than tactics used to manipulate search results and can get you penalized by Google – something you want to avoid at all costs.
If there is only one thing you remember, design your company’s website to give visitors the best possible experience so they will want to stay on your website, visit it more often and recommend it to their friends.
Understanding what page rank is and what goes into determining how websites rank is an important first step in achieving better page rank in Google’s search results. Do you need help improving your website? DLJ Creative specializes in communicating your brand to your visitors through the use of engaging content and website design built around your visitors.Contact us to learn more and get a free website evaluation!