Six Common Homepage Mistakes You Need To Avoid
Your website homepage is the most important page on your website. It’s the gateway to your business and the page where the majority of your visitors land first. Its primary job is to compel visitors to stay, explore more pages and move through the sales...
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Six Ways Your Business Can Outsmart Amazon.com
Did you know that there are approximately 80 million Amazon Prime members and that Amazon accounts for 80% of the growth of online sales and $4 out of every $10 spent online is at Amazon.com? Those are depressing numbers depending on your perspective. I...
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Best Free Apps for Managing Your Business
Because I love my free time, I'm always looking for ways to run my business in a more efficient and productive way. Here are some websites and apps I have found that will help with both. I have used some of them and others I'm going to try out. I'm...
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Is Blogging Worth the Effort?
Starting a blog on your small business website can be a very powerful addition to your marketing toolbox. Your blog can provide value to readers as well as provide value to your business. Even if your business occupies a small niche or is in a “boring” industry, there...
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What Does A Good Website Look Like?
You’re a smart business owner and know the importance of having a website but, if you are like a lot of business owners, your knowledge of that website begins and ends with having one. In the same way that your business needs to evolve over time to meet the changing...
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The Benefits of Having a Website for Your Small Business
If you're like most people you spend part of your day online. Whether it's making a purchase at your favorite store, arranging for grocery delivery or keeping up with your friends on social media, the internet has become an integral part of...
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How to Be Competitive Without Going Broke
You’re sitting at your desk in your office. It’s another day of struggling to make ends meet. You thought owning a small business would give you financial freedom, more time with your family and give you control over your future. The reality...
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DIY Website Design – Do you have the skills to go it alone?
E-commerce sales growth is expected to top the trillion-dollar mark within three years. In today's competitive retail environment, having an online store to complement your brick and mortar store has become a necessity. Let's face it, the...
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How You Can Court Millenials Using Relationship Marketing
Here’s a profile brands drool over; the group of 18 to 37 year olds and their trillion dollar plus spending power, otherwise known as the Millenials. The largest and most influential buying group since the Baby Boomers, Millenials are...
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Are you Guilty of one of these 7 Adwords Mistakes?
Small businesses tend to have a love hate relationship with Google Adwords. It can be a very effective tool in your company's marketing strategy but it can also eat through your advertising budget very quickly. Too often, small business...
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